QA Consulting Blog

Digital Transformation 101

Posted by Eleanor Moquet on 25/11/16 10:25
“In 2004, Facebook didn’t exist, 4G was a parking space, an app was something you sent off to college, LinkedIn was a prison, Tweet was a sound a bird made, and Skype was a typo.” Commented Thomas Friedman, Op-Ed Columnist for the New York Times, surrounding the immense technological advancement we have seen over the past decade.
With the shift to digital, customer experience has become a number one priority, we are now officially in the ‘Age of the Customer’. Organisations are trying to find new ways to serve their customers in the increasingly digital and global economy. The challenge is realigning or investing in new technology, business models, and processes that are as dynamic as the market you operate in.
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Topics: Digital Transformation, Digital, Digital Dinosaur, Digital Disruptors, Digital Predators, Customer Experience

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